Highway Radio is a Community radio station offering listeners in the Durban Metroplex a professionally presented mix of necessary daily lifestyle information with easy listening contemporary gospel music. We can be heard North, over the Tugela River, Hibberdene on the South and as far inland as the Hammarsdale region.

Highway Radio is a community family friendly radio station that caters for all tastes and age groups. As we have to decide on a particular audience profile, Highway Radio appeals mainly to a target market of the 18 – 60 year old listener in the LSM categories 4 -10. Specific limited programming is aired daily to cater for categories of listeners who fall outside this description. Strict attention is paid to program and presenter content in order to ensure that the tone of programming is smut and innuendo free, ensuring that listeners are not subject to questionable input, unsuitable for any member of the family.

Our listenership is estimated at 357 000 (119 000 radios tuned to the station with an average of 2 – 3 listeners per radio), and 4500 letters received in a two week period. Our programmes include various features from daily news headlines, weather financial reports, competitions, and more. Tune into 101.5/101.6 fm via live audio streaming on our website at www.highwayradio.org.za

The broad program approach is 55% music and 45% talk.

DEMOGRAPHIC PROFILE
Age: 18 – 60 (primary target audience)